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Looking at things differently

We explore data and issues in a practical way, often from a different angle, to find new solutions and move your ideas forward.

Let’s start with simple direct work – perhaps some core analysis and visualisation of your existing data; talking to some of your customers directly? Then let’s talk through the outcomes and take it from there...

Our real ambition is to get to the most useful answer in a simple way. What do you already know? Can we combine different data sources? How will the data be used? What about work that may already have been done?

Pick your poison ... time-series analysis, structural equation modelling, latent class analysis, conjoint, segmentation, we work with many different techniques. But we are method-agnostic and more interested in finding the right tool for the job.

Getting somewhere new

We want to get to the heart of the matter and tell you something that you don’t already know.

Real insight takes us somewhere new. It reveals something we were not expecting, and enables us to do and think differently.

Your customers don’t see the world the same way as you. They are rarely on a journey centred around you. We’ll help you understand this and see the world from a different viewpoint.

As a very experienced team with backgrounds in qualitative and quantitative research; marketing management; new product development, facilitation and training, we focus on finding clear and actionable results using both qualitative and quantitative approaches combined to produce confident, colourful and useful answers.

Creative use of the internet

We make customer-facing websites for our clients.

We run online communities for organisations to share new information and ideas internally and to learn from their customers.

We have some great designers on board who can create exciting designs and approaches for your digital challenges.

Don’t ‘survey’ people, engage them

We know how to connect with people so that they open up and tell us what they really think. We can to talk to any audience - customers; employees; business leaders; mass-market consumers; gamers; magazine readers; 7 year olds and 70 year olds.

We create engaging, interactive surveys that are a combination of great technology, great design & brilliant usability.

We use simple, jargon-free language.

Our approaches are best used when you really care what your audience has to say (your own staff, important customers, difficult to reach segments) and when you want to connect and engage with them.

Get the maximum power from your data

We are obsessed with bringing information to life.

Today’s interactive data tools can help you decode the data, play, explore and engage with information to discover new patterns and meanings.

We employ visual analysis tools, conduct meta analyses and create interactive dashboards.

A great visual data summary can both enlighten and make a highly impactful argument.

Call us. Give us a challenge.